- Plans site design by clarifying goals; designing functionality.
- Develops site navigation by categorizing content; funneling traffic through content.
- Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc.
- Prepares site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links.
- Establishes locatability by registering with search engines.
- Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links.
- Protects site by designing and installing security precautions.
- Maintains site appearance by developing and enforcing content and display standards; editing submissions.