Interview with Ankoor Dasgupta, Chief Marketing Officer at Shisham Digital, on HRTech

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Ankoor, as the Chief Marketing Officer at Shisham Digital, could you please provide insights into the current challenges and opportunities within performance and affiliate marketing, particularly regarding the utilization of our proprietary audience intelligence technology?

Affiliate marketing is undergoing a significant evolution. Privacy changes, escalating ad costs, and market fragmentation present formidable challenges to performance marketing. However, amidst these challenges, there are ample opportunities for evolution, such as:

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1.Implementing multi-channel strategies that extend beyond traditional ads to encompass content, email, and social platforms, thereby building integrated platforms that optimize partnerships across various mediums.

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